Oct 31, 2024  
2017-2018 CSU East Bay Catalog 
    
2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 6215 - Marketing Management


Units: 4
Core marketing management issues in a changing business environment, conceptual knowledge, analytical tools, and problem solving skills applicable to marketing. Topics include environmental scanning; target marketing process; customer relationship management; managing product, price, distribution, and promotion; and marketing control. Prerequisites: All CBE and University proficiencies, including the UWSR; All MBA Fundamental Courses. Grading: A-F grading only.



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