Oct 31, 2024  
2017-2018 CSU East Bay Catalog 
    
2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 4585 - E-Commerce Marketing


Units: 4
E-Commerce marketing issues and problems. Understanding e-customers, characteristics of electronic marketplace, marketing implication of information technologies, and e-marketing strategies and tactics. Prerequisites: MKTG 3401  or consent of instructor.



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