Oct 31, 2024  
2017-2018 CSU East Bay Catalog 
    
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2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 4412 - Media Planning

Units: 4
Media choice related to advertising and promotion strategies; media data sources, syndicated services. Researching media for a specific product, structuring optimum media mixes, developing/managing media budgets; using computers and commercial computer services in deriving media schedules. Prerequisites: MKTG 3401 .


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