Dec 01, 2023  
2016-2017 CSU East Bay Catalog 
2016-2017 CSU East Bay Catalog [ARCHIVED CATALOG]

Advertising Minor

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Department & Faculty Information  

Program Information

The Advertising Minor allows students to integrate an interdisciplinary set of advertising-related courses with their own major and their general education requirements. This may be an attractive specialization for students in such majors as business, communication, art, or psychology.

Careers in advertising include positions with advertising agencies in account supervision, copywriting, production, traffic, marketing and media research, and media buying.

Students with advertising skills are also in demand for the advertising and public relations departments of corporations and not-for-profit organizations, in radio, television, newspapers and magazines, and in specialty firms such as direct mail, outdoor and new media advertising, marketing research agencies, production shops, and syndicated data services.

Students in the Advertising Minor are urged to complete some of the listed elective courses and, in particular, to seek out co-op education or internship placements during their junior and senior years. Practical working experience is available through active participation in The Advertising Agency, which serves The Pioneer within the Department of Communication .

Minor Requirements (42 units)

Prerequisite Courses

Students must have completed the prerequisites listed in the course descriptions for any course they use to satisfy the following requirements. Some key prerequisites are listed here, their units are not included in the Minor’s total units.  Check all course descriptions to be sure all prerequisites are met.

Strongly Recommended Courses

See your academic advisor for additional recommended courses.

Course Descriptions

Use this link to see all Course Descriptions  available throughout this catalog.

Other Undergraduate Degree Requirements

In addition to major requirements, every student must also complete the University requirements for graduation which are described in the Undergraduate Admission and Degree Information & FAQ  chapter in the front of this catalog. These include the General Education-Breadth requirements; the second composition (ENGL 1002 ) requirement; the cultural groups/women requirement; the performing arts/activities requirement; the U.S. history, U.S. Constitution, and California state and local government requirement; the University Writing Skills Requirement; and the residence, unit, and grade point average requirements.

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