Communication, B.A. Program (120 units)
The Communication Department features the integration of theories and criticism with the essential skills for media production, professional engagement, and meaningful research. Graduates will be able to make a positive, professional, and important contribution in communication theory and research, Strategic Communication, Media Production, and Communication and Media Studies. Students will study, research and analyze the perspectives that will lead to their becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media as well as the long history of the relationship between communication, self, and society and they will be prepared for a broad array of careers or graduate studies. All undergraduates must complete 32 units in 8 core courses in communication and elect one of three concentrations: Multimedia Journalism emphasizing digital journalism for social justice that converges print, audio, visual, and video; Strategic Communication that converges the study of Advertising, Public Relations and Organizational Communication; and Communication and Media Studies that is designed to give students maximum flexibility in the 21st century job market while providing ample depth for those wishing to pursue graduate study.
Program Learning Outcomes
Students graduating with a B.A. in Communication from Cal State East Bay will be able to:
- explain and illustrate a thorough knowledge and application of communication theories.
- demonstrate a comprehension and application of communication research methods.
- explain, analyze and execute various applications of media creation.
- analyze and discuss diverse communication perspectives toward communities and peoples.
- express, evaluate and discuss a perception realizing the significance of sustainability concepts in communication.
These program roadmaps represent recommended pathways through the program. Please see an advisor to create an education plan that is customized to meet your needs.
4-Year Freshmen Roadmaps
2-Year ADT Roadmaps
- Communication and Media Studies Concentration, Communication, B.A. (Communication Studies ADT)
- Communication and Media Studies Concentration, Communication, B.A. (Journalism ADT)
- Communication and Media Studies Concentration, Communication, B.A. (Social Justice ADT)
- Multimedia Journalism Concentration, Communication, B.A. (Communication Studies ADT)
- Multimedia Journalism Concentration, Communication, B.A. (Journalism ADT)
- Multimedia Journalism Concentration, Communication, B.A. (Social Justice ADT)
- Strategic Communication Concentration, Communication, B.A. (Communication Studies ADT)
- Strategic Communication Concentration, Communication, B.A. (Journalism ADT)
- Strategic Communication Concentration, Communication, B.A. (Social Justice ADT)
Our degree in communication will help to provide both hard and soft skills for placement in the following broad areas: Journalism, Media, Social Media, Video Production, Research, Public Relations, Advertising, Entertainment, and Digital Analytics to name a few.
Google, Facebook, Twitter, GoPro, Pandora, Apple, YouTube, DropBox, Pixar, LucasFilms, Adobe, Oracle, Uber, Lyft are some of the companies that call the Bay Area home. We are actively involved in helping our students land internship and entry level job opportunities at these companies. The Bay Area is also home to a number of television and radio stations, sports networks and sports teams, which provide fertile ground for our aspiring students.
Degree Requirements Unit-Outline
- A baccalaureate of arts degree requires a total of 120 units:
- The major requirements consists of 60-62 units
- General Education & Graduation Requirements consists of 57 units ;
- Free Electives may consist of 0 units (actual number of free elective units may depend on GE/GR units).
Note: It may be possible to double-count units within the graduation requirements or that a course may satisfy both a graduation requirement and a major requirement. Students should contact their program and AACE advisors for information.
Communication Major Requirements (60-62 units)
The Communication core coursework consists of 32 units as outlined:
Students must choose one (1) from the following concentrations to complete the major: