Organizational Communication Certificate

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The Certificate in Organizational Communication consists of 28 units and is for individuals who already have good basic communication skills and want to perfect and hone those skills. In addition it offers the student a set of courses that are strongly career oriented. The certificate is very relevant to individuals who are already in communication-related career positions and desire both a higher level of communication skills and the accompanying certificate as vehicles to advancement. It is also particularly appropriate for two other groups. The first includes those who are on the fringe of a communication-related career path and want better acceptance as specific career individuals. The second includes those who are not now employed and see the completion of a particular program of study from this set of courses as a certification to potential employers, not only of a higher level of communication skills achievement but also of their own seriousness of purpose and commitment to a specific career area.

I. Required Courses (20 units)

COMM 3107 - Introduction to Organizational Communication Units: 4
COMM 3510 - Small Group Communication Units: 4
COMM 4107 - Relational Communication in Organizations Units: 4
COMM 4510 - Public Relations Theory and Practice Units: 4 (if not used to satisfy one of the required electives)
or COMM 4520 Advertising Form and Function Units: 4
MGMT 3600 - Theories of Management Units: 4
or COMM 4207 Organizational Transformation Units: 4

II. Select two courses (8 units) from the following:

COMM 3010 - Intermediate News Writing and Editing Units: 4 ¹
COMM 4300 - Intercultural & International Communication Units: 4
COMM 4510 - Public Relations Theory and Practice Units: 4
MGMT 3614 - Organizational Behavior Units: 4 ¹
MGMT 3680 - Employee Relations and Employment Law Units: 4
MKTG 3401 - Marketing Principles Units: 4
MKTG 3410 - Advertising Management Units: 4
MKTG 4425 - Sales Training Units: 4

Note:

Students who have completed at other schools the approved equivalent of any of the specifically required five courses should make additional selections from the electives grouping in order to offset those units already completed outside Cal State East Bay. Students who find themselves to be limited in their selection from the elective group due to the number of approved equivalent courses completed at other schools should consult with an advisor for this certificate in order to identify appropriate substitutions to meet the required 28 units in residence for the certificate.

Footnote

Has prerequisite(s) not included in the program or G.E.