Apr 14, 2024  
2018-2019 Cal State East Bay Catalog 
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

Department of Marketing

 Hayward Hills Campus MapThe Department Office is located on the 4th floor of the VBT building, Room 442.
We are open 8:00AM - 6:00PM Monday through Friday.
Dept. Phone: (510) 885 - 3326


Professor Emeritus

Jagdish Agrawal, Ph.D. State University of New York at Buffalo



Stevina Evuleocha, Ph.D. Ohio University

Sweety Law, Ph.D. Ohio State University

C. Joanna Lee (Chair), Ph.D. University of Texas at Austin

George S. Low, Ph.D. University of Colorado, Boulder

Cesar Maloles, Ph.D. City University of New York

Steve Ugbah, Ph.D. Ohio University

Lan Wu, Ph.D. Georgia Institute of Technology


Associate Professor

Yi He, Ph.D. University of Hawai’i


Assistant Professors

Judy Ma, Ph.D. Rensselaer Polytechnic Institute

Joon-Hee Oh, Ph.D. Georgia State University

Ya You, Ph.D. University of Central Florida 

Mission Statement

Principal foundations of the Department of Marketing have been and continue to be quality instruction and scholarly activities of the faculty as well as the interaction between and among faculty, students, and the business community. The Department of Marketing fosters community connection and welcomes partnership opportunities that enhance educational experiences of our students.

About the Department

Use our university website link to learn more about what the Marketing Department has to offer.

  • Office Hours & Teaching Schedule
  • Degree Roadmaps
  • Faculty & Staff
  • Course Student Learning Outcomes
  • And more…


    Bachelor of Science


    Master of Business Administration


      BusinessMarketingMarketing: Graduate