Jun 17, 2024  
2023-2024 Cal State East Bay Catalog 
    
2023-2024 Cal State East Bay Catalog [ARCHIVED CATALOG]

Add to Folder (opens a new window)

REC 670 - Advanced Marketing in Hospitality, Recreation and Tourism


Units: 3
Advanced marketing theory and critical thinking skills applied to support strategic decision making. Developing a marketing campaign through market research. Selecting appropriate media, partnerships, and effective promotion and advertising techniques. Services marketing in Hospitality, Recreation and Tourism industries.

Prerequisites: Department consent.
Possible Instructional Methods: On-ground, or Hybrid or Online-Asynchronous.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Describe the fundamental concepts of marketing within the hospitality, recreation and tourism field.
  2. Identify methods of market research and the role that research has in marketing decisions.
  3. Develop a market research project for a hospitality, recreation or tourism organization.
  4. Produce a marketing campaign based on market research.




Add to Folder (opens a new window)