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Nov 01, 2024
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REC 670 - Advanced Marketing in Hospitality, Recreation and Tourism Units: 3 Advanced marketing theory and critical thinking skills applied to support strategic decision making. Developing a marketing campaign through market research. Selecting appropriate media, partnerships, and effective promotion and advertising techniques. Services marketing in Hospitality, Recreation and Tourism industries.
Prerequisites: Department consent. Possible Instructional Methods: On-ground, or Hybrid or Online-Asynchronous. Grading: A-F grading only. Student Learning Outcomes - Upon successful completion of this course students will be able to: - Describe the fundamental concepts of marketing within the hospitality, recreation and tourism field.
- Identify methods of market research and the role that research has in marketing decisions.
- Develop a market research project for a hospitality, recreation or tourism organization.
- Produce a marketing campaign based on market research.
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