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Nov 21, 2024
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MKTG 697 - Seminar in Selected Marketing Topics Units: 3 Readings, discussion, and research on contemporary and/or significant issues in Marketing. Application of concepts, tools, and techniques associated with a special topic in marketing.
Prerequisites: MKTG 607. Repeatability: May be repeated for credit for a maximum of 6 units when content varies. Possible Instructional Methods: Entirely On-ground, or Hybrid. Grading: A-F grading only. Student Learning Outcomes - Upon successful completion of this course students will be able to: - Critically analyze marketing issues.
- Apply marketing concepts and strategies to the analysis of a variety of marketing issues.
- Identify forces that shape marketing decisions.
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