Jun 16, 2024  
2022-2023 Cal State East Bay Catalog 
    
2022-2023 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 697 - Seminar in Selected Marketing Topics


Units: 3
Readings, discussion, and research on contemporary and/or significant issues in Marketing. Application of concepts, tools, and techniques associated with a special topic in marketing.

Prerequisites: MKTG 607.
Repeatability: May be repeated for credit for a maximum of 6 units when content varies.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Critically analyze marketing issues.
  2. Apply marketing concepts and strategies to the analysis of a variety of marketing issues.
  3. Identify forces that shape marketing decisions.




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