|
Aug 26, 2024
|
|
|
|
REC 670 - Advanced Marketing in Hospitality, Recreation and Tourism Units: 3 Advanced marketing theory and critical thinking skills applied to support strategic decision making. Developing a marketing campaign through market research. Selecting appropriate media, partnerships, and effective promotion and advertising techniques. Services marketing in Hospitality, Recreation and Tourism industries.
Prerequisites: Department consent. Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid. Grading: A-F grading only. Student Learning Outcomes - Upon successful completion of this course students will be able to: - Describe the fundamental concepts of marketing within the hospitality, recreation and tourism field.
- Identify methods of market research and the role that research has in marketing decisions.
- Develop a market research project for a hospitality, recreation or tourism organization.
- Produce a marketing campaign based on market research.
Add to Folder (opens a new window)
|
|