REC 670 - Advanced Marketing in Hospitality, Recreation and Tourism

Units: 3
Advanced marketing theory and critical thinking skills applied to support strategic decision making. Developing a marketing campaign through market research. Selecting appropriate media, partnerships, and effective promotion and advertising techniques. Services marketing in Hospitality, Recreation and Tourism industries.

Prerequisites: Department consent.
Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Describe the fundamental concepts of marketing within the hospitality, recreation and tourism field.
Identify methods of market research and the role that research has in marketing decisions.
Develop a market research project for a hospitality, recreation or tourism organization.
Produce a marketing campaign based on market research.