Nov 24, 2024  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MGMT 378 - Entrepreneurship Practicum


Units: 3
Application of entrepreneurship skills through the development of start-ups either as a new venture or assisting with an entrepreneurial venture at an existing company. The course includes identifying problems/opportunities; analyzing industries, competitors, and markets; designing products/services; and developing new ventures.

Prerequisites: MGMT 375.
Possible Instructional Methods: Entirely On-ground, or Entirely On-line.
Grading: A-F grading only.
Course Typically Offered: Spring ONLY


Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand how to identify problems and opportunities for entrepreneurial ventures
  2. Analyze industries, competitors, markets, and customers in order to identify entrepreneurial opportunities
  3. Apply analysis and customer needs assessment to design products/services
  4. Develop a business plan and create an effective investment pitch




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