Mar 28, 2024  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MGMT 375 - Launching and Scaling New Ventures


Units: 3
This course covers how launching new ventures requires identifying, understanding, and assessing opportunities and offering viable business models, market fit, and business planning. The course also presents how scaling new ventures requires understanding resource requirements, operational planning, and managerial issues.

Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring


Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand the nature of the entrepreneurial process and appreciate requirements for the creation of a new venture, the kinds of obstacles encountered, and approaches for overcoming those obstacles.
  2. Demonstrate a mastery of opportunity recognition and assessment and appreciate and master the issues surrounding implementation of an entrepreneurial idea.
  3. Understand what constitutes viable business models, market fit, and business planning for a new venture.
  4. Demonstrate the ability to evaluate and address the obstacles and challenges to scaling and growing new ventures and demonstrate the ability to identify organizational capacities essential to a scaling effort.




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