MGMT 676 - Global Strategy

Units: 3
Integrative study of how multinational firms position themselves and diversify their activities in global markets. Emphasis is on firm strategies that fit in the global competitive context, decisions to enter foreign markets, and how to develop and implement global strategies.

Equivalent Quarter Course: MGMT 6440.
Possible Instructional Methods: Entirely On-ground or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Analyze global industries, identify firm capabilities and develop plans for competing in global markets.
Examine political, economic, social, and cultural forces that affect firm strategies in a global context.
Analyze why firms globalize and assess how they develop and implement global strategies to compete in global markets.
Evaluate firm strategies when facing competition from multinational companies.
Evaluate strategic fit in global markets and regional strategies for global leadership.