ITM 338 - E-Business Technology and Management

Units: 3
Technological, conceptual and methodological aspects of e-commerce. Primary emphasis on developing skills in implementing business-oriented systems for e-commerce using information technologies. Topics include Internet, world wide web, databases, programming, security standards, web authorizing tools, integration with enterprise systems.

Prerequisites: ITM 300.
Equivalent Quarter Course: ITM 4278.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Spring ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Analyze the potential for doing business on the web and identify a proper e-commerce model.
Compare and contrast web strategies, business models, channel of distribution, opportunity to provide services, and cost-cutting strategies.
Identify the important issues in design and development, such as website effectiveness, usability, the brand strategy, and personalizing the user experience.
Realize the trends in mobile commerce (m-commerce) and the supportive technologies.