Nov 29, 2022  
2021-2022 Cal State East Bay Catalog 
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 358 - Principles of Public Relations

Units: 4
Principles of public relations as applied to the creation and production of messages for institutions and industry. Analysis of various and diverse “publics” and public opinion including investigation of the psychological, sociological, economic, political and ethical foundations.

Equivalent Quarter Course: COMM 4510.
Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand theories and concepts of public relations, audience analysis, and persuasion;
  2. Understand the role and functions of public relations in a society;
  3. Understand public relations activities in corporations, trade organizations, government, education, sports and entertainment;
  4. Understand the basic process of public relations, and the use of communication strategies and principles to achieve organizational goals.

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