Apr 10, 2025  
2021-2022 Cal State East Bay Catalog 
    

MGMT 685 - Non-Market Strategy


Units: 3
Strategies for profit and non-profit organizations to gain an advantage in the political economy. Covers the dynamics among public policy and trade, innovation, entrepreneurship. Topics include investment risks, lobbying, CSR and working with supra-national institutions.

Strongly Recommended Preparation: All CBE and University proficiencies.
Prerequisites: Department consent.
Equivalent Quarter Course: MGMT 6215.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Compare the institutional arrangements that affect the global business environment.
  2. Develop an integrative understanding of political competition among firms, non-profits, governments and supra-national-institutions.
  3. Demonstrate skills to perform political and social risk assessment for investments, and mitigating those risks.
  4. Recognize the challenges & complexity in developing innovations and new ventures.
  5. Develop an ethical corporate political strategy.




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