COMM 357 - Principles of Advertising

Units: 4
Principles of advertising applied to the creation and production of advertising messages in their many forms including the investigation of the psychological, sociological, economic, and legal aspects.

Co-requisites:
Equivalent Quarter Course: COMM 4520.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring