Feb 24, 2021  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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COMM 6700 - Seminar in Communication Campaigns Theory and Research


Units: 4
Theory in relation to research, practice, and criticism of communication campaigns in public and professional settings. Theories of persuasion; media effects, relationships between public relations, advertising, and media; ethics in public relations and advertising. Prerequisite or Co-requisite: COMM 6000 .



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