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Oct 09, 2024
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MKTG 626 - Integrated Marketing Communications Units: 3 Concepts and activities that comprise integrated marketing communication, and provides practice in solving marketing communication challenges. Cultivates students’ ability to become strategic decision makers in marketing communications: advertising, public relations, personal selling, sales promotions, and direct marketing.
Prerequisites: BUS 607. Equivalent Quarter Course: MKTG 6413. Possible Instructional Methods: Entirely On-ground. Grading: A-F grading only.
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