MKTG 626 - Integrated Marketing Communications

Units: 3
Concepts and activities that comprise integrated marketing communication, and provides practice in solving marketing communication challenges. Cultivates students’ ability to become strategic decision makers in marketing communications: advertising, public relations, personal selling, sales promotions, and direct marketing.

Prerequisites: BUS 607.
Equivalent Quarter Course: MKTG 6413.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.