HSC 450 - Health Communication

Units: 3
Overview of health communication theory. Covers advertising, marketing, advocacy and lobbying. Examines funding mechanisms, legal requirements and restrictions on communication campaigns. Discusses the impact of health communication on health behavior. Use of data to measure campaign effectiveness.

Prerequisites: HSC 315 and HSC 360.
Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.