May 20, 2018  
2015-2016 CSU East Bay Catalog 
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

Advertising Minor

Return to {$returnto_text} Return to: Programs of Study


Department of Marketing and Entrepreneurship
College of Business and Economics
Office: Valley Business & Technology Bldg., Rm. 440
Phone: (510) 885-3326

Department of Communication
College of Letters, Arts, and Social Sciences
Office: Meiklejohn Hall, Room 3011
Phone: (510) 885-3292

Advisor: C. Joanna Lee (Marketing and Entrepreneurship, CBE), Ph.D. University of Texas at Austin

Program Information

The Advertising Minor allows students to integrate an interdisciplinary set of advertising-related courses with their own major and their general education requirements. This may be an attractive specialization for students in such majors as business, communication, art, or psychology.

Careers in advertising include positions with advertising agencies in account supervision, copywriting, production, traffic, marketing and media research, and media buying.

Students with advertising skills are also in demand for the advertising and public relations departments of corporations and not-for-profit organizations, in radio, television, newspapers and magazines, and in specialty firms such as direct mail, outdoor and new media advertising, marketing research agencies, production shops, and syndicated data services.

Students in the Advertising Minor are urged to complete some of the listed elective courses and, in particular, to seek out co-op education or internship placements during their junior and senior years. Practical working experience is available through active participation in The Advertising Agency, which serves The Pioneer within the Department of Communication (Undergraduate) .

Minor Requirements (47 units)

Students must have completed the prerequisites listed in the course description for any course they use to satisfy the following requirements.

(Communication majors may use all 47 units for their major and/or G.E. requirements; Business Administration majors may use 39 of the 47; Sociology majors, 31 of the 47; and English and Psychology majors, 27 of the 47 units.)


Strongly Recommended

Return to {$returnto_text} Return to: Programs of Study