Department of Marketing and Entrepreneurship
College of Business and Economics
Office: Valley Business & Technology Bldg., Rm. 440
Phone: (510) 885-3326
Department of Communication
College of Letters, Arts, and Social Sciences
Office: Meiklejohn Hall, Room 3011
Phone: (510) 885-3292
Advisor: C. Joanna Lee (Marketing and Entrepreneurship, CBE), Ph.D. University of Texas at Austin
The Advertising Minor allows students to integrate an interdisciplinary set of advertising-related courses with their own major and their general education requirements. This may be an attractive specialization for students in such majors as business, communication, art, or psychology.
Careers in advertising include positions with advertising agencies in account supervision, copywriting, production, traffic, marketing and media research, and media buying.
Students with advertising skills are also in demand for the advertising and public relations departments of corporations and not-for-profit organizations, in radio, television, newspapers and magazines, and in specialty firms such as direct mail, outdoor and new media advertising, marketing research agencies, production shops, and syndicated data services.
Students in the Advertising Minor are urged to complete some of the listed elective courses and, in particular, to seek out co-op education or internship placements during their junior and senior years. Practical working experience is available through active participation in The Advertising Agency, which serves The Pioneer within the Department of Communication (Undergraduate) .