Apr 19, 2024  
2016-2017 CSU East Bay Catalog 
    
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2016-2017 CSU East Bay Catalog [ARCHIVED CATALOG]

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COMM 4510 - Public Relations Theory and Practice

Units: 4
Principles of public relations as applied to the creation and production of messages for institutions and industry. Analysis of moving public opinion. Analysis of their “publics” including investigation of the psychological, sociological, economic, political and ethical foundations. Prerequisites: COMM 2300 .


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