MKTG 612 - Marketing Analytics

Units: 3
Marketing analytics metrics and models. Approach marketing issues analytically; make marketing decisions driven by quantitative evidence. Topics include resource allocation analytics, product analytics, marketing-mix analytics, customer analytics, and digital analytics. Quantitative techniques enforced through hands-on data analysis and case-based learning.

Prerequisites: Post-baccalaureate standing and BUS 607.
Equivalent Quarter Course: MKTG 6402.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.