Mar 29, 2024  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 624 - Sales and Distribution Management


Units: 3
Marketing channels used for consumer as well as business-to-business products and services through the study of a textbook, cases, simulation, and/or independent analysis of various businesses along with their distribution channel.

Prerequisites: Post-baccalaureate standing and BUS 607.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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