Jul 16, 2019  
2018-2019 Cal State East Bay Catalog 
    
2018-2019 Cal State East Bay Catalog [ARCHIVED CATALOG]

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REC 670 - Advanced Marketing in Hospitality, Recreation and Tourism


Units: 3
Advanced marketing theory and critical thinking skills applied to support strategic decision making. Developing a marketing campaign through market research. Selecting appropriate media, partnerships, and effective promotion and advertising techniques. Services marketing in Hospitality, Recreation and Tourism industries.

Prerequisites: Department consent.
Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.



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